VIVIAN(XIAOFAN) LIU 🐈

A designer based in New York and a graduate
of the School of Visual Arts (SVA), she focuses on transforming complex ideas into thoughtful, cohesive visual systems.

WORKS

1. ROCK CIRCUS MUSIC FESTIVAL
2. BOMB MAGAZINE
3. KURA SHUSHI
4. NATIONAL ARCHIVES MUSEUM
5. MAERSK
6. TWO DOLLAR RADIO

CONTACT

EMAIL
INS
CV

ARCHIVE
Designer, Creator, Inventor

SERENIA

Visual Identity, Typography
2025 Spring

Mentored by Nathalie Kirsheh & Edward Leida

SERENIA is a brand centered on softness, stillness, and quiet transformation. It explores calm as an active state—where emotion, space, and perception unfold subtly over time. Rooted in the idea of “Invisible Fashion,” the brand moves away from loud expression, focusing instead on presence through restraint. Garments and visual elements exist between visibility and disappearance, creating a sense of lightness and fluidity.

The visual system reflects this philosophy through minimal compositions, soft gradients, and slow, breathing motion. Typography and layout remain restrained, allowing space and rhythm to carry meaning. SERENIA is not about immediate impact, but about what is gradually felt—an experience that invites pause, attention, and a deeper awareness of subtle change.

GARNETT FONT SPECIMEN

Visual Identity, Typography
2025 Summer

Mentored by Mathias Reynorid

The Garnett Font Specimen presents the typeface through a balance of clarity and expression. The design emphasizes Garnett’s distinctive structure, weight, and rhythm, allowing the letterforms to communicate their character across different scales and layouts. Through bold typography, structured compositions, and varied typographic applications, the specimen highlights the versatility of the typeface while demonstrating how it performs in both expressive and functional contexts.